Date: 4/1/2022 | UX Writer: Christopher Lee

Whiskey & Wolf Research Plan

Whiskey & Wolf Research Report

Whiskey & Wolf Content Style Guide

Whiskey & Wolf Features

Whiskey & Wolf Product Screen Copy Docs and Mockups

Research Plan

Background

Whiskey & Wolf (W&W) is a scented candle company for men that was recently founded. The company’s founder loved how certain smells could trigger pleasant or unpleasant memories but was unsatisfied at how most of the scents he found were directed towards women. The goal of W&W is to give men the opportunity to relive cherished memories with scents like Campfire, ‘62 Rum and Tanned Leather & Diesel. The goal of W&W is to give men candles that are a direct reflection of their perception of themselves and to evoke empowering emotions.

Research goals

• Analyze competition to determine how W&W can differentiate itself
• Identify target audience
• Discover the audience’s voice, tone and language to compile a content style guide for optimized copy
• Determine if the target audience is open to a subscription service

Research methods