Table of Content

Background

Background Information

• Whiskey & Wolf (W&W) is a scented candle company for men that was recently founded. The company’s founder loved how certain smells could trigger pleasant or unpleasant memories but was unsatisfied at how most of the scents he found were directed towards women. The goal of W&W is to give men the opportunity to relive cherished memories with scents like Campfire, ‘62 Rum and Tanned Leather & Diesel. The goal of W&W is to provide men candles that are a direct reflection of their perception of themselves and to evoke empowering emotions.

Research

Goals

• The research goals of this project are to :
• Analyze competition to determine how W&W can differentiate itself
• Identify target audience
• Discover the audience’s voice, tone and language to compile a content style guide for optimized copy
• Determine if the target audience is open to a subscription service

Methods

• Initially, there were three research methods used. These include:

Competitor Analysis